Tag Archive | Advertisements

Alpenliebe and Cruelty To Zoo Animals

Kids imbibe a lot from the media and their young impressionable minds are easily influenced by advertisements. I am sure there must be many parents who face the daily challenge of denying their kids’ demands and making them understand that why are they not buying the super cool thing shown on tv. I think nowadays around 90% of ads have kids in them and when a kid watches such a commercial, he/she wants the same thing as the kid on tv. Now what if an advertisement is about a small thing such as an Alpenliebe toffee but knowingly or unknowingly shows an act; which if the kids don’t understand to be wrong, they might imitate even when they are adults. I am talking about the act of feeding animals in zoo by visitors.

In the commercial, Kajol feeds the toffee to a crocodile in zoo and the croc finds it so tasty that it keeps following her around. Here is the commercial -

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Not Just Money

I saw this commercial on television recently and liked it a lot. Its ING’s first corporate campaign and the commercial shows one of the aspects of Brand India.

Mere desh me paisa sirf paisa nahi hai (Money is much more than just money in my country)…..Nice song and music.The video is having subtitles too. Have a look.

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A Thousand Words

Its said A picture is worth a thousand words. And rightly so. I got this e-mail and it had only images of advertisements which conveyed important messages in a more effective manner than long posts could ever have.

# Picture 1

Title: Parenting is by example
Headline:
Children learn fast. Don’t fight at home.

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Lost Love and Fair Skin

An advertisement of Pond’s White Beauty face cream is being aired on TV nowadays which shows a guy dumps his gf and 3 years later she comes to know he is a celebrity now and engaged with another celebrity girl. The ex-gf sees an ad of the product which claims to give “a white glow” (read: become fair skinned) and starts thinking…rather decides to buy it. For part 1 of the story watch the video. Now in part 2 the fiancee is shown to be a short tempered girl who cares more about her fingernails than the gifted diamond ring. The ex-gf uses this cream and becomes all fair and glowing and the guy comes to her flower shop (by chance) and can’t stop ogling at her. She is still in dilemma whether to tell him that she still loves him.
Now my point is do these Pond’s guys intend to show that an ex-bf can be won back by becoming fairer??? If that is so then should a guy who apparently dumped you for your looks be wooed back??? Even if he didn’t dump you on basis of looks , still should he be wooed back at all??? that too by becoming fairer n all??? What is with this prejudice against the dark skin in India when we are on the receiving end of racism?? I think the British rule made the Indians fascinated with white skin and we have not got over that yet. All dark or wheatish colored girls are made to think as if they are some misfits and have to apply all sorts of creams or soaps to become fair to get married or an audition or guy or whatever. Infact now guys are also being targetted and urged to become fair to woo girls!!! In arranged marriage being fair is a must criteria for the girl, no matter how the guy looks. Being very fair is a bonus. The qualifications and the nature of the girl are hidden or compromised upon after seeing her shining beauty. In fact I suspect even in an affair the girl may use such creams to keep her guy happy lest he leaves her for some more “greener pastures”.
This prejudice and discrimination irks me no end. My elder sister is wheatish colored whereas I’m fair. Since childhood I’ve listened to many comments on the difference which has made me very annoyed with people who advocate fair color. Even when I was 7 yrs old or so, I gave a piece of my mind to some 70+ old men in my mother’s village where we had gone for vacation. They had dared to say “how different Niru’s (my mom’s name) kids are in color” or words to that effect. I have seen my roommates desperately using these products. For what? for whom? Someone who will judge you and accept/reject you by your looks? So much effort for that? Does being fair give confidence? Helps you win laurels?? No I don’t think so. I admit being fair does give an edge due to all the pre-existing prejudices and morons who judge by a person’s looks but if you have it in you no one can stop you for getting what you want. Be it clearing a job interview or getting your guy or winning an Oscar. Check out Halle Berry’s Oscar acceptance speech.
As for winning back ex-bfs I don’t think a jerk like the one shown is that much of a trophy and if it was so easy as made out to be in the ad then there wouldn’t be so many heartbreaks in the world. You know the ad says “sometimes life gives you a second chance”….and the second chance is cosmetic product????? what #@#$&%!
Part 3 of the ad is awaited. First time I’m waiting for a sequel in an advertisement and curious to know what will they show ultimately.

P.S. Remember that the most beautiful things in the world are the most useless: peacocks and lilies, for instance. ~ John Ruskin, The Stones of Venice

Social Awareness Ads

I came across these ads for social awareness on YouTube.

Although the uptight sophisticated feel & the price of ticket didn’t appeal to me, this is the one thing I liked about Gold Adlabs in Pune that they played the National Anthem of India before the movie started and all stood up in respect. I don’t know if all movie theaters of Maharashtra follow that or only Pune. And I’ve no idea about other states except MP & CG where there is no such practice.

This one is a bit long but a very nice song & theme and one cant guess whats the ad about till the end. I hope posting it here will spread the awareness.
I couldn’t believe this one was titled “social awareness”. I admit there should be freedom (with responsibility) to choose one’s career/job/life partner but creating a ad about Mens’ Freedom??? and what was the implication? First guys should get their freedom then girls??? What a sexist ad. Stop cribbing and comparing to women. But its funny. Enjoy!

Man of Few Words

Therefore, since brevity is the soul of wit, And tediousness the limbs and outward flourishes, I will be brief.
~William Shakespeare, Hamlet

Please click and read the enlarged view if not clear

While browsing a matrimonial website together for obvious reasons [recent past time of my Dad, me a poor victim. Sigh!] we came across this profile. And it just reminded me of what Shakespeare said. Ahem!!…95% compatibility….Errr…Excuse me Dad for rejecting a qualified guy who is full of so much wit but it looks like I’ll be in constant struggle to meet some pre-defined high standards and will be compared at every step. Thats only one reason. No comments further….everyone is entitled to write as little or as much possible in “about me” sections of a matrimonial profile. :D :D

P.S. Guys are MASHA-ALLAH!