Archive | June 21, 2008

Lost Love and Fair Skin

An advertisement of Pond’s White Beauty face cream is being aired on TV nowadays which shows a guy dumps his gf and 3 years later she comes to know he is a celebrity now and engaged with another celebrity girl. The ex-gf sees an ad of the product which claims to give “a white glow” (read: become fair skinned) and starts thinking…rather decides to buy it. For part 1 of the story watch the video. Now in part 2 the fiancee is shown to be a short tempered girl who cares more about her fingernails than the gifted diamond ring. The ex-gf uses this cream and becomes all fair and glowing and the guy comes to her flower shop (by chance) and can’t stop ogling at her. She is still in dilemma whether to tell him that she still loves him.
Now my point is do these Pond’s guys intend to show that an ex-bf can be won back by becoming fairer??? If that is so then should a guy who apparently dumped you for your looks be wooed back??? Even if he didn’t dump you on basis of looks , still should he be wooed back at all??? that too by becoming fairer n all??? What is with this prejudice against the dark skin in India when we are on the receiving end of racism?? I think the British rule made the Indians fascinated with white skin and we have not got over that yet. All dark or wheatish colored girls are made to think as if they are some misfits and have to apply all sorts of creams or soaps to become fair to get married or an audition or guy or whatever. Infact now guys are also being targetted and urged to become fair to woo girls!!! In arranged marriage being fair is a must criteria for the girl, no matter how the guy looks. Being very fair is a bonus. The qualifications and the nature of the girl are hidden or compromised upon after seeing her shining beauty. In fact I suspect even in an affair the girl may use such creams to keep her guy happy lest he leaves her for some more “greener pastures”.
This prejudice and discrimination irks me no end. My elder sister is wheatish colored whereas I’m fair. Since childhood I’ve listened to many comments on the difference which has made me very annoyed with people who advocate fair color. Even when I was 7 yrs old or so, I gave a piece of my mind to some 70+ old men in my mother’s village where we had gone for vacation. They had dared to say “how different Niru’s (my mom’s name) kids are in color” or words to that effect. I have seen my roommates desperately using these products. For what? for whom? Someone who will judge you and accept/reject you by your looks? So much effort for that? Does being fair give confidence? Helps you win laurels?? No I don’t think so. I admit being fair does give an edge due to all the pre-existing prejudices and morons who judge by a person’s looks but if you have it in you no one can stop you for getting what you want. Be it clearing a job interview or getting your guy or winning an Oscar. Check out Halle Berry’s Oscar acceptance speech.
As for winning back ex-bfs I don’t think a jerk like the one shown is that much of a trophy and if it was so easy as made out to be in the ad then there wouldn’t be so many heartbreaks in the world. You know the ad says “sometimes life gives you a second chance”….and the second chance is cosmetic product????? what #@#$&%!
Part 3 of the ad is awaited. First time I’m waiting for a sequel in an advertisement and curious to know what will they show ultimately.

P.S. Remember that the most beautiful things in the world are the most useless: peacocks and lilies, for instance. ~ John Ruskin, The Stones of Venice

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