International World Water Day is held annually on 22nd March as a means of focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources. An international day to celebrate freshwater was recommended at the 1992 United Nations Conference on Environment and Development (UNCED). The United Nations General Assembly responded by designating 22 March 1993 as the first World Water Day.
Kids imbibe a lot from the media and their young impressionable minds are easily influenced by advertisements. I am sure there must be many parents who face the daily challenge of denying their kids’ demands and making them understand that why are they not buying the super cool thing shown on tv. I think nowadays around 90% of ads have kids in them and when a kid watches such a commercial, he/she wants the same thing as the kid on tv. Now what if an advertisement is about a small thing such as an Alpenliebe toffee but knowingly or unknowingly shows an act; which if the kids don’t understand to be wrong, they might imitate even when they are adults. I am talking about the act of feeding animals in zoo by visitors.
In the commercial, Kajol feeds the toffee to a crocodile in zoo and the croc finds it so tasty that it keeps following her around. Here is the commercial –
I saw a very interesting news on NDTV 24 x 7 Witness which was a real eye opener to the heights wildlife trafficking in India has reached. The so called smaller news are lost in the big headlines of yet another shot at cheap politics by Raj Thackeray or Mamata Banerjee pushing West Bengal back by some decades or Nature’s fury unleashed in Bihar. But this yet another poaching news quoted below shows the status and condition of wildlife in India.
In a major haul, the Commissioner Police on Monday seized 53 ivory antiques at College Square in Cuttack and arrested two traffickers in this connection. Acting on a tip off the Malgodown police arrested two persons Pramod Mohanty of Jagatsingpur and Kishore Nayak of Kendrapara districts allegedly accused of possessing the antiques in two bags. The articles were worth lakhs of rupees in Indian currency and would be worth crores in the international market, said DCP AN Sinha. An organised inter -State racket is suspected behind the crime and the police would take the help of the Forest Department for further investigations, said Commissioner BK Sarma.
Stop thinking like that!! On World Environment Day i.e. today, I want to list few tips and ways to do our part in saving the environment. Though there are many sites which tell about 100 ways or 51 ways to do it, I thought of listing some of them here as well.
In Your Office
# Copy and print on both sides of paper.
# Reuse items like envelopes, folders and paper clips.
# Set up a bulletin board for memos instead of sending a copy to each employee.
# Use e-mail instead of paper correspondence.
# Use recycled paper.
# Use discarded paper for scrap paper.
# Use a ceramic coffee mug instead of a disposable cup.
# Shut off electrical equipment in the evening when you leave work.
In Your Home
# Clean or replace air filters on your air conditioning unit at least once a month. # Turn off unneeded lights even when leaving a room for a short time. # Set your refrigerator temperature at 36 to 38 and your freezer at 0 to 5 . # Use a microwave whenever you can instead of a conventional oven or stove.
# Turn off lights, computers and other appliances when not in use. # Use compact fluorescent light (CFL) bulbs to save money and energy. # Use cold water instead of warm or hot water when possible.
# Learn about alternatives to household cleaning items that do not use hazardous chemicals.
# Use traps instead of rat and mouse poisons and insect killers.
# Check and fix any water leaks.
# Install water-saving devices on your faucets and toilets.
# Don’t wash dishes or brush teeth with the water running continuously.
# Use cloth napkins instead of paper ones. # Use reusable plates and utensils instead of disposable ones.
# Use reusable containers to store food instead of aluminum foil and cling wrap.
# Walk or ride your bike instead of driving, whenever possible.
# Avoid products with several layers of packaging when only one is sufficient. # Buy products that you can reuse. # Maintain and repair durable products instead of buying new ones. # Reuse items like bags and containers when possible. # Shop with a canvas bag instead of using paper and plastic bags.
So implement some of these atleast if not all before it comes to this:-
Last but not least, let us all strive to save the social environment too by promoting love and peace. As Michael Jackson puts it “Heal The World”.
P.S. For lyrics to the lovely song read here. All images credited to Chris Madden.