Kids imbibe a lot from the media and their young impressionable minds are easily influenced by advertisements. I am sure there must be many parents who face the daily challenge of denying their kids’ demands and making them understand that why are they not buying the super cool thing shown on tv. I think nowadays around 90% of ads have kids in them and when a kid watches such a commercial, he/she wants the same thing as the kid on tv. Now what if an advertisement is about a small thing such as an Alpenliebe toffee but knowingly or unknowingly shows an act; which if the kids don’t understand to be wrong, they might imitate even when they are adults. I am talking about the act of feeding animals in zoo by visitors.
In the commercial, Kajol feeds the toffee to a crocodile in zoo and the croc finds it so tasty that it keeps following her around. Here is the commercial –
I saw a very interesting news on NDTV 24 x 7 Witness which was a real eye opener to the heights wildlife trafficking in India has reached. The so called smaller news are lost in the big headlines of yet another shot at cheap politics by Raj Thackeray or Mamata Banerjee pushing West Bengal back by some decades or Nature’s fury unleashed in Bihar. But this yet another poaching news quoted below shows the status and condition of wildlife in India.
In a major haul, the Commissioner Police on Monday seized 53 ivory antiques at College Square in Cuttack and arrested two traffickers in this connection. Acting on a tip off the Malgodown police arrested two persons Pramod Mohanty of Jagatsingpur and Kishore Nayak of Kendrapara districts allegedly accused of possessing the antiques in two bags. The articles were worth lakhs of rupees in Indian currency and would be worth crores in the international market, said DCP AN Sinha. An organised inter -State racket is suspected behind the crime and the police would take the help of the Forest Department for further investigations, said Commissioner BK Sarma.